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Level 3 Digital Marketing Apprenticeship Standard

OVERVIEW

If you’re interested in a job in marketing, a digital marketing apprenticeship is a great place to learn the skills you'll need to succeed in this industry.

A career in marketing is about combining creativity and business strategy, to get into the minds (and essentially, the wallets!) of your customer. It’s a fun and fast-paced job. One that demands imagination, logic and problem-solving to overcome often complex challenges.

A JOB IN DIGITAL MARKETING

With a job in digital marketing, you’ll be responsible for engaging with your customers and bringing your business to life.

Your focus will be to help define, design and deliver digital campaigns. This might include researching customer personas, designing stunning websites, writing compelling ads or posting on social media about your latest event.

Good marketers understand who their customers are, what those customers want, and how their company’s services can deliver it. They’re full of ideas, have an eye for detail, and eat tight deadlines for breakfast.

A typical day for a digital marketer might include:

  • Managing and uploading web pages / websites
  • Writing copy for a variety of mediums and platforms
  • Sourcing and editing images
  • Creating marketing emails
  • Creating reports and collecting performance stats
  • Using a variety of online and social marketing tools
  • Optimising online content for search engines
  • Carrying out customer and keyword research
  • Using analytics tools to monitor performance and engagement
  • Monitoring and integrating new marketing and digital trends
  • Communicating with customers, suppliers, colleagues and internal partners

CAREER IN MARKETING: PROSPECTS & SALARY

Step 1. Marketing apprentice | £7215-£15,000
A job in digital marketing often starts with an apprenticeship. Salaries for marketing apprentices will vary, depending on the employer and the age of apprentice. But it will be above the applicable minimum wage (see Apprentice Minimum Wage).

Step 2. Junior-level | £18,000-£22,000
Qualified apprentices usually become junior marketing assistants. At this stage, you can typically expect to get a salary between £18,000-£22,000.

Step 3. Mid-level | £20,000-£35,000
Do well at junior marketing level, and after 2-5 years gaining good experience you’ll be able to go for a mid-level marketing officer/executive position. Expect to earn up to £35,000.

Step 4. Manager or director | £40,000-£70,000
Work your way up to marketing manager, or eventually director, and a salary of £40,000-£70,000 is possible.

LEVEL 3 DIGITAL MARKETING APPRENTICESHIP QUALIFICATION
Everything you need to know…

By completing this Level 3 Digital Marketing Apprenticeship, you will achieve industry-recognised qualifications, demonstrating the skills and abilities required for a career in marketing.

  • Level 3 apprenticeship certificate in the Principles of Online and Offline Marketing
  • Level 3 apprenticeship certificate in Digital Marketing Business Principles
  • Microsoft Technical Associate – HTML5 Application Development

Individual employers will set the selection criteria, but this might include:

  • GCSEs
  • A-levels
  • Level 2 apprenticeship or other relevant qualification
  • Relevant experience and/or an aptitude test with a focus on functional maths
  • A proven passion for digital and social media

The duration of this digital marketing apprenticeship is typically 13 months, with a 3-month window for the end point assessment.

For the duration of this level 3 apprenticeship training, apprentices will develop a range of digital marketing skills in the workplace. An ongoing portfolio of evidence will demonstrate the abilities learned. Support will also be available from a mentor, who will visit apprentices at work every 5 weeks.

Apprentices will receive week-long blocks of full-time training over the first 8 months. This will take place at the escalla Academy in Crewe.

After completing 12-months of training and development, apprentices will submit their portfolio of work experience – along with a reference from their employer. This begins the end point assessment (EPA) stage.

The EPA consists of a week-long project and assessor interview, and will determine the overall grade of the qualification (Pass | Merit | Distinction).

All training fees for this digital marketing apprenticeship are covered in full by the employer. An apprentice will never be asked or expended to fund their own training.

  • Funding Band 10 (£12,000).
  • Apprentices under 19 years of age on the day of signup will receive 100% funding.
  • Companies with less than 50 employees, regardless of the candidate’s age, will receive 90% funding unless the company is an apprenticeship levy payer.
  • Levy payments are accepted towards this digital marketing apprenticeship.

This level 3 digital marketing apprenticeship will provide you with the following technical competencies:

  • Written communication: a good level of written communication skills for a range of audiences and digital platforms.
  • Research: analyse and contribute information to inform digital communications strategies and campaigns.
  • Technologies: recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies, tools, platforms and user interfaces.
  • Data/analytics: review, monitor and analyse online activity to provide recommendations and insights, and measure success.
  • Customer service: respond efficiently to enquiries using online and social media platforms.
  • Problem solving: apply structured techniques to problem solving and resolve issues across a variety of digital platforms.
  • Analysis: understand and create basic analytical dashboards using appropriate digital tools.
  • Implementation: build and implement digital campaigns across a variety of digital media platforms.
  • Apply at least two of the following specialisms: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click.
  • Interpret and follow:
    -latest developments in digital media technologies and trends.
    -marketing briefs and plans.
    -company defined ‘customer standards’ or industry good practice for marketing.
    -company, team or client approaches to continuous integration.

After completing this level 3 apprenticeship, successful apprentices will develop the following technical knowledge and understanding:

  • The principles of coding.
  • The application of basic marketing principles.
  • The application of the customer lifecycle.
  • The role of customer relationship marketing.
  • How teams work effectively to deliver digital marketing campaigns.
  • The main components of digital and social media strategies.
  • The principles of search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click.
  • The similarities and differences, benefits and uses for all the major digital and social media platforms.
  • The business environment and issues relating to digital marketing and customer needs.
  • Digital etiquette.
  • How digital platforms integrate in to the working environment.
  • The required security necessary to protect digital data.

Apprentices will also develop the following underpinning skills, attitudes and behaviours:

  • Logical and creative thinking skills.
  • Analytical and problem-solving skills.
  • Independent working.
  • Initiative.
  • Organisational skills.
  • Ability to work with a range of internal and external people.
  • Effective communication in a variety of situations.
  • Can maintain a productive, professional and secure working environment.

Register your interest

If you would like to apply for this apprenticeship, please contact us.

t: 01270 500 102
e: apprenticeships@escalla.co.uk

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