- Level 3 apprenticeship certificate in the Principles of Online and Offline Marketing
- Level 3 apprenticeship certificate in Digital Marketing Business Principles
- Microsoft Technical Associate – HTML5 Application Development
Individual employers will set the selection criteria, but this might include:
- Level 2 apprenticeship or other relevant qualification
- Relevant experience and/or an aptitude test with a focus on functional maths
- A proven passion for digital and social media
The duration of this digital marketing apprenticeship is typically 13 months, with a 3-month window for the end point assessment.
For the duration of this level 3 apprenticeship training, apprentices will develop a range of digital marketing skills in the workplace. An ongoing portfolio of evidence will demonstrate the abilities learned. Support will also be available from a mentor, who will visit apprentices at work every 5 weeks.
Apprentices will receive week-long blocks of full-time training over the first 8 months. This will take place at the escalla Academy in Crewe.
After completing 12-months of training and development, apprentices will submit their portfolio of work experience – along with a reference from their employer. This begins the end point assessment (EPA) stage.
The EPA consists of a week-long project and assessor interview, and will determine the overall grade of the qualification (Pass | Merit | Distinction).
All training fees for this digital marketing apprenticeship are covered in full by the employer. An apprentice will never be asked or expended to fund their own training.
- Funding Band 10 (£12,000).
- Apprentices under 19 years of age on the day of signup will receive 100% funding.
- Companies with less than 50 employees, regardless of the candidate’s age, will receive 90% funding unless the company is an apprenticeship levy payer.
- Levy payments are accepted towards this digital marketing apprenticeship.
This level 3 digital marketing apprenticeship will provide you with the following technical competencies:
- Written communication: a good level of written communication skills for a range of audiences and digital platforms.
- Research: analyse and contribute information to inform digital communications strategies and campaigns.
- Technologies: recommend and apply effective, secure and appropriate solutions using a wide variety of digital technologies, tools, platforms and user interfaces.
- Data/analytics: review, monitor and analyse online activity to provide recommendations and insights, and measure success.
- Customer service: respond efficiently to enquiries using online and social media platforms.
- Problem solving: apply structured techniques to problem solving and resolve issues across a variety of digital platforms.
- Analysis: understand and create basic analytical dashboards using appropriate digital tools.
- Implementation: build and implement digital campaigns across a variety of digital media platforms.
- Apply at least two of the following specialisms: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click.
- Interpret and follow:
-latest developments in digital media technologies and trends.
-marketing briefs and plans.
-company defined ‘customer standards’ or industry good practice for marketing.
-company, team or client approaches to continuous integration.
After completing this level 3 apprenticeship, successful apprentices will develop the following technical knowledge and understanding:
- The principles of coding.
- The application of basic marketing principles.
- The application of the customer lifecycle.
- The role of customer relationship marketing.
- How teams work effectively to deliver digital marketing campaigns.
- The main components of digital and social media strategies.
- The principles of search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and pay-per-click.
- The similarities and differences, benefits and uses for all the major digital and social media platforms.
- The business environment and issues relating to digital marketing and customer needs.
- Digital etiquette.
- How digital platforms integrate in to the working environment.
- The required security necessary to protect digital data.
Apprentices will also develop the following underpinning skills, attitudes and behaviours:
- Logical and creative thinking skills.
- Analytical and problem-solving skills.
- Independent working.
- Organisational skills.
- Ability to work with a range of internal and external people.
- Effective communication in a variety of situations.
- Can maintain a productive, professional and secure working environment.